#1 AI Question Using ChatGPT:
What are some examples of characteristics of a great marketer?
AI Response:
Continuous Learning: Great marketers have a growth mindset, always seeking new skills, tools, and methods to stay ahead in the ever-evolving marketing landscape.
Creativity and Innovation: Great marketers are imaginative and unafraid to try new ideas. They think outside the box to create unique campaigns that capture attention and engage audiences.
Adaptability: Markets change rapidly, so they stay flexible and resilient. They keep up with industry trends and quickly pivot when new opportunities or challenges arise.
My Response: I chose 3 points that AI came up with for this question. I have always been someone that strives ahead to be creative, adapt to the circumstances that I am in, and to continuously learn new things. During this month, I have been stretched in many ways. I have had to look at research and finding data in new ways. This class as well as some of the other classes I have taken, have challenged me to ask questions, evaluate content, look at target markets, review social media platforms closer, and create meaningful information to sharing with others. Part of this was shown, by my peers in the way they responded in discussions posts that I made. I have found that I really enjoy the content creation process of infographics, video editing, and marketing.
#2 AI Question Using Chat GPT:
What are some important content creation skills?
AI Response:
Graphic Design and Visual Storytelling: Strong visual content grabs attention and improves engagement. Skills in graphic design, video editing, and creating visually appealing layouts are essential for creating polished, impactful content.
SEO Knowledge: Understanding SEO is crucial for digital content creation. Skills in keyword research, on-page optimization, and keeping up with SEO trends help content rank higher in search engines, driving more traffic.
Social Media Skills: Each platform has unique norms and engagement methods. Effective content creators understand how to tailor their messaging to different platforms, knowing what works best on Instagram, Twitter, TikTok, and others.
My Response: I believe AI is spot on in terms of what the marketplace values and is looking for in content creation skills. These things are also what I have been learning in my Digital Marketing program. I have not had as much experience using SEO keywords research yet, but I know I will have classes in that coming up.
#3 AI Generated Using ChatGPT:
What are important content skills for digital marketers?
AI Response: Important content skills for digital marketers include a strong foundation in content strategy, SEO, and analytics to create and track effective content aligned with marketing goals. They should be skilled in writing persuasive, platform-specific copy for social media, email, and paid ads, as well as adaptable enough to repurpose content across channels. Basic design and video skills are useful for creating engaging visual content, and a consistent brand voice is essential for building recognition. Additionally, audience research, A/B testing, and an understanding of performance metrics enable digital marketers to optimize content and drive conversions effectively.
Analytics and Performance Tracking: Understanding analytics platforms like Google Analytics is crucial to measure the effectiveness of content. Skills in tracking key metrics (e.g., CTR, bounce rate, conversions) allow marketers to refine strategies and maximize content impact.
Social Media Content Creation: Social media requires a unique approach to content. Digital marketers should know how to craft content that’s platform-specific, engage users with short, impactful messaging, and use visuals that align with the platform’s trends and audience.
Paid Advertising Content: Crafting content for PPC, social ads, or display ads requires persuasive writing and a keen eye for visuals. This involves skills in creating compelling copy, calls-to-action, and engaging formats to capture attention and drive conversions.
Content Repurposing: Knowing how to maximize content by adapting it for various formats and channels (e.g., turning a blog post into a video or infographic) extends its reach and enhances ROI. This skill also requires adaptability and creativity to keep content fresh across platforms.
Copywriting and Persuasion: Whether for ads, landing pages, or email campaigns, digital marketers need copywriting skills to craft persuasive messages that drive action. Strong calls-to-action, customer-centric language, and emotional appeal are key elements.
My Response: I listed several categories that AI gave for Digital Marketing, because I believe the industry uses those and so many more. In my journey at Full Sail, I have learned that the ability to craft a compelling storyline, deep research, creating moving emotional content, repurposing content, defining target market, and having great video editing skills are part of what makes for a great digital marketer. I feel that I have been very successful at each of these in my journey so far, as my grades attest. Although I have much yet to learn, knowing these things, compels me to move forward.
Conclusion: To "AI" or Not "AI"
I believe the use of AI in our generation is a great tool complementing our human ingenuity. With the use of AI, we are able to get access to data, and do it faster than ever before. I do not believe that AI CAN or WILL ever take the place of a human being. However, as a great TOOL in society, I believe that individuals and companies can make use of this to achieve more. Specifically 3 different areas can greatly be enhanced: automating business processes, gaining insight through data analysis, and engaging with customers and employees. Breaking these down a bit further, automation processing such as tranferring data from email and call centers to record information can be made faster. Extracting data from multiple documents as well as reading legal documents can be a big help. And, projects that engage employees and customers using natural language processing chatbots.
The great fear about cognitive technologies is that they will put masses of people out of work. Of course, some job loss is likely as smart machines take over certain tasks traditionally done by humans. However, at this point most workers have little to fear. Cognitive systems perform tasks, not entire jobs. Most cognitive tasks currently being performed augment human activity, perform a narrow task within a much broader job, or do work that wasn’t done by humans in the first place, such as big-data analytics. With the right planning and development, cognitive technology could usher in a golden age of productivity, work satisfaction, and prosperity.
Reference:
Davenport, T., & Ronanki, R. (2018, January 1). Artificial Intelligence for the Real World. Harvard Business Review. Retrieved October 23, 2024, from https://hbr.org/2018/01/artificial-intelligence-for-the-real-world#:~:text=Broadly%20speaking%2C%20AI%20can%20support%20three%20important%20business,data%20analysis%2C%20and%20engaging%20with%20customers%20and%20employees.
Images by Adobe Stock.
https://stock.adobe.com/search/images?filters%5Bcontent_type%3Aphoto%5D=1&hide_panel=true&k=Artificial+intelligence+photo&search_type=usertyped&asset_id=485265631
Client Presentation to Stockhoders at GoPro
