GoPro Takes Over Instagram: Don't Miss Out!
(This is a fictitious blog post created for Content-Strategy-Development-Marketing class with Full Sail University)
In the last 3 weeks, we have chosen a brand to work with called GoPro. We did a deep-dive discovery into the mission of the company, target market, their benchmarking competition, primary business goals, and now we look at ONE of their social media platforms to host VIDEOS. We chose a world renown platform called Instagram for a number of reasons.
Instagram, a photo-sharing app that allows users to upload, edit, and share photos and videos. It also allows users to viewers to explore the content of others and direct message users. Because of a strong degree of user engagement, word-of-mouth marketing, its simple interface this caters to those who notoriously have short attention spans.
Instagram began as a an app designed by a 27 year old Stanford graduate who learned programming at nights and on weekends. Instagram officially launched in October of 2010, and has quickly become of the largest social media platforms used.
According to "The Fact Site", over 32% of U.S. Internet users are on Instagram. Just as astonishing, over one hundred million accounts upload a Story on a daily basis. And, the statistics say that the majority of Instagram users are between 18 to 29 years old.
With these kinds of numbers and target market, Instagram makes for a perfect platform to launch content videos for GoPro. Most GoPro user generated content is short, action packed, and something that others on Instagram want to see. This makes for a great marriage of adventure cameras with extraordinary quality and a platform and community hungry for what GoPro offers.
Our timeline for these promotional videos can be seen below. By providing daily content, we are planning to meet maximum marketing exposure and reach business sales goals.
References:
Blystone, D. (2024, July 9). Instagram: What it is, Its History, and How the Popular App Works. Investopedia. https://www.investopedia.com/articles/investing/102615/story-instagram-rise-1-photo0sharing-app.asp
Gabrielle, M. (2023, September 20). 30 Insane Facts About Instagram. TheFactSite. https://www.thefactsite.com/instagram-facts/
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